Will posted a comment on an earlier post in regards to actions versus words.
"but doesn't traditional wisdom tell all politicians (marketers) that the way to get the attention and control the people is to scare them?"
Will brings up a very valid point, but even Seth Godin posted a great Starbuck's anecdote today about the fact that its never too late to change your marketing or story or in this care your technique in making change.
I agree the "scare technique" was commonly used throughout the 80s and 90s, and its only built momentum since 9/11, since that time its become a daily political tool....BUT the monumental success stories come from those who finally break out of the status quo(traditional wisdom) and take things in a different direction.
Look at the state of politics, its no longer a well written speech here, a great smile with wit there...the informed public of the 2000s tend to dig deeper, they want substance in order to make decisions.
I would offer up HOPE instead of FEAR...whether it be product, environment or simply political agenda, I say rally your supporters on a platform of hope...of teamwork...of we CAN make a difference...
Fear creates internal, personal movements BUT hope creates a community of change, a community of purpose.
Am I a bit idealistic...YES...a bit little league coach...YES...but imagine building a confidence within your org, within your followers, within your community...a trust that your company/campaign can make a difference...its that attitude that makes your company or organization a GREAT LEADER...and great leaders garner great results!