Earlier I was posting about Actions Speaking Louder than Words and I almost found myself using the phrase "Talk is Cheap."
Just ask companies like AOL if this phrase still holds true. In fact ask any company or organization that has been on the receiving end of bad viral campaigns started by angered and brushed aside customers.
In today's environment I think we need to re-think the phrase....
"Talk is FREE, but can cost you dearly."
What ideas are your customers spreading about your organization?