Emotions Still Matter?

A lot of people in the industry of marketing and advertising spend a lot of time dreaming of the next "big campaign!" An angle, a gimmick, a icon to put their product or brand out into everyone's mind and everyone's word of mouth.

I am not a big 'cute animals on the internet' fan or even a 'cat blog' supporter, but let this youtube video remind everyone that EMOTIONS still drive  a lot of popularity. Over 7 MILLION views of two otters holding hands...7 million views!?!

http://youtube.com/watch?v=epUk3T2Kfno

In the background you hear women, men and kids all commenting on the 'cuteness' - talk about a nice demographic spread.

Are your marketing efforts screaming at your consumers with flash and POW or are they connecting with their emotions and needs?