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David Armano


I'm not a big fan of being critical. But I do love design—and when I see it abused like this, I have to say something.

Nothing against the Olympics, or London—I just see a missed opportunity to do something wonderful. When I saw the Chicago identity—it filled me with joy. When I saw London's, it upset me.

Simplicity and elegance combined with telling a story. That would have been serving the true spirit of the Olympics.


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Very, very nicely done!

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