Taking a few days away from reading and writing always leaves a large stack in my Google Reader. As i scan through them here are the ones from the past few days that are WELL WORTH the reading...enjoy!
[They are all strong and thought provoking, but I think #5 could start a video creativity revolution...combine it with tips from #2 and you might turn out to be the focus of a positive word of mouth like #4.)
1. Seth Godin once again takes on a complicated topic, strips away the extras and describes the varying forces that drive any particular business. As always with Seth, its an easy to understand, easy to relate to list of business types with GREAT examples. What drives your company? Is it a force that makes your customers feel confident and trusting?
2. Nedra from Spare Change shared information from her interview with Steven Starr(chairman of Revver.com). It is a MUST read for anyone that is considering or wanting to make better on-line video content. Its easy to read, easy to understand, and easily the best resource on getting the most out of your on-line video. I also love the Far Side cartoon in the article. Thanks for sharing Nedra, you once again give us a great way to make an impact on a little budget.
3. John at Duct Tape Marketing shares a video of Scott Ginsberg from 20/20 in regard to "luck." I had the opportunity to talk with Scott right after i started Cabernet Logic and he prompted me to think about a few important questions. We also talked about his idea of luck and lack there of...if you have not read his books, you will be ordering them after seeing this video.
4. Apparently next time you ask "Who Gets It?" you can add Marriott to the list. Thanks Andy for reminding us that while we are busy looking for everything that everyone does poorly, its nice to recognize that some people and companies are trying to get it right! By the way Andy, great writing, I did not think I needed another feed, but could not pass adding you to my reader, thanks for sharing.
5....AND THE WINNER as far as exciting opportunities....YouTube Re-mixes...Plaid brought this article to my attention all about the new service offered by YouTube...the opportunities are endless! Imagine remixing any videos from anyone around the globe into your own personal mashup on ANYTHING! (Read more about it here.)